PBR's Elite Unleash The Beast


Due to the ongoing impact of Hurricane Sally, the PBR Unleash the Beast event in Pensacola, FL, originally scheduled for Saturday, Sep 26 and Sunday, Sep 27 at the Pensacola Bay Center has been POSTPONED.

The event will now take place on Saturday, Oct 24 and Sunday, Oct 25 with a portion of Ticket proceeds to be donated to organizations supporting those impacted by the hurricane.

PBR encourages fans to hold onto their tickets which will be honored for the rescheduled event. Any refunds will be issued from their original point of purchase.

PBR appreciates the support and understanding of our Fans, Competitors, Partners and Staff.


The concept is simple enough: match the world’s best bull riding athletes against the toughest animal athletes on the planet in an 8-second man versus beast duel. Of course, it’s only simple until you strap a tough and determined 159-pound cowboy to the back of a temperamental 2,000-pound bull. The result is unparalleled action where danger, drama and heroic accomplishments are just a part of the game.

• All fans as well as staff and competitors will be required to wear face masks inside the Pensacola Bay Center.

• PBR will only sell up to 50% of arena capacity to separate fans. 

• All fans will be in POD seating, which increases distancing and minimizes fan crossover when entering and exiting their seats.

• All PBR staff, riders and stock contractors will be subject to COVID-19 (coronavirus) medical testing.

• Increased sanitization of high-contact areas including bathrooms, concourses, concession stands, elevators, dining areas, and the Pensacola Bay Center Box Office.

• Hand sanitizer stations will be placed throughout the venue in high touch point areas to promote hand hygiene.

• There will be a focus on mobile ticketing.

• Merchandise sales will be limited to best-selling items to reduce lines and encourage speedier transactions.

Please see our venue COVID-19 plan here

Event Times

  • Oct 24 - 25, 2020


    Children 2 and older need a ticket 

    Tickets prices go up $5 on day of event.



    There’s no better seat in the house than PBR Elite Seats. PBR Elite Seat holders receive premium seating and get the fully immersed experience that every diehard PBR fan won’t want to miss. Call 1-800-732-1727 to purchase!

    Experience includes:

    • Premium event ticket
    • Q&A with riders, stock contractors and other PBR Talent
    • Photo Opportunity after the event on the Can-Am Cage
    • Souvenir Elite Seat credential and lanyard
    • Elite Seat gift bag



  • Adults: $21.00 - $356.00 *additional fees may apply
  • Buy Tickets Now
  • View Seating Chart