Jun 10, 2015

Pensacola Bay Center Wins Trade Ad Award

June 10, 2015

(Pensacola, Fla.) The SMG managed Pensacola Bay Center’s Marketing Team has won an advertising award at the annual SMG Marketing Summit in Long Beach, California this week.

Senior Marketing Manager, Carly Johnston and Interactive Marketing Manager, Sarah Darden designed the ad for the national venue trade magazine, Pollstar, to celebrate Pensacola Bay Center’s 30th anniversary. The ad displayed some of the most recognizable acts that have come through Pensacola in the last three decades.

 “We wanted to create an ad that showed some of the most memorable acts throughout the past 30 years and say thank you to everyone who has played at our venue”, Johnston said. “Technology and music may change, but live entertainment will always be around, creating lasting memories.”

 The marketing duo was presented the 2015 SMG Best Trade Ad Venue Produced and Johnston accepted the award at the annual conference on June 9, 2015.

 SMG General Manager, Cyndee Pennington said, “I’m very proud of Carly and Sarah! They put their talents to work to produce this ad. It reflects many wonderful memories and exciting times over the past 30 years and to have our submission chosen by SMG employees worldwide as the favorite is quite an honor!”

This is the first year for the SMG Marketing Summit awards. SMG venues submitted their work into six different categories and five other venues were nominated for Best Trade Advertisement produced by venue. SMG employees worldwide voted for their favorite in each category.


About SMG - Founded in 1977, SMG provides management services to more than 240 public assembly facilities including convention and exhibition centers, arenas, stadiums, theatres, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston's NRG Park and the Mercedes-Benz Superdome. SMG also offers food and beverage operations through its concessions and catering company SAVOR, currently serving more than 140 accounts worldwide. For more information visit www.smgworld.com<http://www.smgworld.com>.