On Friday, July 18th, WWE Live: Summerslam Heatwave Tour rolled into Pensacola for their 7th event since 2006 at Pensacola Bay Center. This time, a record was set for the highest grossing WWE event. Increasing ticket sales by 60 percent from 2011 and 7 percent from last year, the promoter was very happy; “Highest grossing WWE show in Pensacola on record. Thanks for all of your help! Awesome job!” The crowd consisted of more than 5,300 people from 24 different states. The Pensacola Bay Centers's previous gross revenue record for an WWE event was held by the 2013 WWE RAW World Tour VS. WWE. “We have a great relationship with WWE and we enjoy having them come to Pensacola. It was great to get the Pensacola Blue Wahoos and Pensacola Ice Flyers involved with this event. ” says Carly Johnston, senior marketing and sales manager at Pensacola Bay Center.