(Pensacola, FL October 16, 2015) – Cumulus Media, a local radio cluster, is expanding their partnership with SMG managed Pensacola Bay Center. As of October 2015, Cumulus Media is the exclusive naming rights sponsor of the in-house broadcasting studio.
Local contractor Hewes and Company began the construction early Thursday morning, and it will continue throughout next week. The hope is to have it completed in time for Rascal Flatts on October 24. “We are beyond excited to have a broadcasting studio in our arena. I don’t know of another building who has one, so that gives us a unique touch,” says Senior Marketing and Sales Manager Carly Johnston. “It has been a long process, but once completed, the studio will bring a whole new element to our events and fan experience.”
The in-house broadcasting studio will encompass a new acoustical ceiling, broadcasting equipment, seating for guests, and a sound barrier window that will allow patrons to see behind the scenes of a radio studio.
"Our 5 local radio stations have enjoyed a great relationship with the Pensacola Bay Center for decades. I’m thrilled we are expanding that relationship with the Cumulus Radio Studio at the Pensacola Bay Center to provide great content for the community. The breadth of our cluster of stations is a great fit for promoting and covering the variety of events the Bay Center hosts each year. We look forward to playing a part in the enjoyment of events and being a part of the success of the Pensacola Bay Center and its events for years to come” says Vice President of Sales and Market Manager, Davey Willhoit.
Make sure you check out the broadcasting studio on the east side concourse at the next event you attend.