PENSACOLA, Fla. (April 10, 2014)
Pensacola Bay Center’s website (pensacolabaycenter.com) has won a prestigious award from the Pensacola Chapter of the American Advertising Federation.
The site won a Silver Award in the “Website: Consumers” category.
Pensacola’s American Advertising Federation annual ADDY Awards Show honors the advertising work of Pensacola area creative minds. Conducted annually, the AAF Pensacola ADDY Awards are the first of a three-tiered national competition. Across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
Pensacola advertising agency, Ideaworks, set out to design a modern website that captured the beauty and personality of the Gulf Coast, reflected the new Pensacola Bay Center brand and invited social interaction from online visitors. Designer Kimberly Davion says she was inspired by Pensacola's natural assets--most notably the beautiful blues and greens of the Gulf of Mexico. "The creative goal was to showcase, in a vivid and captivating way, our beautiful coastal environment, along with the high energy of the concerts, sports and events hosted at Pensacola Bay Center."
The site is powered by carbonhouse, the industry leader in creating venue websites with specific marketing tools and social media integration that enhance the customer’s experience. Their proprietary content management system is specifically built for entertainment venues.
“Having a professional and user-friendly website is a necessity in any business. Now we have a site that is designed and powered by the best in our industry," stated Casey Sparks, Pensacola Bay Center’s assistant general manager and director of sales and marketing. “Our goal with the new site was to make it easy to use by being able to find the information you are looking for within just a few clicks. We are thrilled to win a Silver Addy for this exact category. It shows we accomplished one of our goals for the site.”