Pensacola Civic Center is evolving. SMG, the management company of the venue, presented their plan to the Escambia County Commissioners this morning. They voted unanimously to rebrand the venue with a new name and a new logo, changing from Pensacola Civic Center to Pensacola Bay Center.
"As we stated in the presentationŠ we have to evolve or we will evaporate," said Cyndee Pennington, General Manager of the now, Pensacola Bay Center.
The venue was recently ranked by Venues Today, an international trade magazine, as #19 in the world and #1 in Florida for tickets sales over the last decade.
Pennington continues, "We think it is critical to inform the community just how successful this building has been and can continue to be. On average, we do over 580 events and meetings per year with 265,000 patrons. Although we have had incredible success, we believe it is time to take it to the next level. As you know, there is plenty of competition and a lot of new buildings that get most of the attention. Now, it is our turn to take some of that attention back."
The new name and logo will be phased in to the building immediately. Plans are in place to create a comprehensive marketing campaign that also includes a new website.